Does Page Rank matter?
Many people swear by page rank and if you look at most SEO companies they tend to build back links to sites with high page ranks. There is a drawback to this technique because if a site with a high page rank is linked to one with a lower page rank the value gets reduced. this is why some site owners will not accept reciprocal link.
I used to worry about page ranks but came to realise that they are no longer rel event, so now i do not bother with them. If you concentrate on the basics of providing good content on a regular basis the search engine bots will reward you for your effort.
A lot of people tend to send the wrong message in their copy, concentrating on the hard sell rather than providing quality information about their product. You need to realise that we are in an information age, that is why so many people look things up on Google. So its natural that search engine robot bots are designed to search out information which will answer peoples queries.
What does this mean for you, you as an advertiser need to write copy for robots not for real people. take for example a online classified advert you can forget about using flash,colours, pictures, or sound because robots with a few exceptions are colour blind and deaf. plain text is fine, if you use HTML stick to basic formatting such as p br h1 h2 and links, that is all that is required.
David Ogden - Helping people help themselves
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